hello there…

I’m Eliza, the founder of atterec.

For more than 15 years, makeup has been my way of helping people feel a little more like themselves. That love of beauty has grown into something bigger—color, artistry, thoughtful products, educational experiences, and the little things that make everyday life feel special.

Atterec is where I bring it all together, with beauty at the heart of everything I create.

Also The Sunday Fresh is a natural extension of that world a weekly look at the everyday side of atterec, where I share what I’m cooking, discovering, using, and loving.

At the heart of both is the same idea: finding beauty in the everyday and making it your own.